I explored several wellness focused juice and smoothie brands to understand how they present customization and nutritional value. Most offered limited guidance just brief blurbs on supplements leaving users unsure about what to choose. This highlighted an opportunity to create an experience that feels catered, confidence boosting, and easy, while still being delicious.
Solutions
AI Driven Wellness Insights:
To address the lack of supplement guidance, I decided that a built in AI system suggesting blends tailored to users’ personalized goals made the most sense. This created a sense of ease and reassurance for the user.
Customization & Habit Tracking:
The app empowers users to create their perfect mix while tracking preferences and habits, reinforcing confidence and a sense of being personally cared for. Users can tailor juice ingredients, track their order history, and receive personalized tips for healthier choices.
Mobile First Design:
To make wellness feel accessible and appealing, I focused on clean friendly, fun visuals and intuitive navigation that lets users explore and order quickly even if it's their first time.
I wanted the app to feel as joyful and inviting as it is functional. The visual identity is centered around a bubblegum pink color palette paired with soft, 3D style illustrations and icons invoking the nostalgic excitement of hearing the ice cream truck as a kid. This playful aesthetic creates a sense of delight while reinforcing approachability and positivity throughout the user journey. Despite its cheerful appearance, the design remains clean and purposeful, ensuring usability isn’t compromised.
I began the design process by sketching wireframes and exploring different layout options. Once I found a structure that balanced fun with usability, I built out the user flows and refined them into high fidelity screens. The final prototype brings everything together, showing how branding, usability, and personalization work in harmony to deliver a smooth and engaging experience.
The final prototype simulates a seamless user experience from customizing a drink with AI powered suggestions to placing an order with real-time feedback. Microinteractions and smooth transitions add to the feeling of delight and ease, helping the app feel as fresh and intuitive as the drinks it offers.
Onboarding task flow